Did we miss one??
About CRM systems and how we as business leaders must master both the big picture and the minute detail. Could you imagine being on a family outing and not noticing one of your children missing? Not really. Yet, as numbers grow, this is what happens. Burson? Yes. Harper? Yes. Miller? Yes. It’s roll call time. There is a reason schools use roll calls. Not going by memory but using a system – an alphabetical list – to check that all are present. Do you remember school outings? Coming back onto the bus was definitely a time to check if we had everyone we needed. In contrast, going out for the day with our own family of say 3, 4 or 5, we don’t need a system. It would be most unlikely that we would not be aware if one had gone walkabouts. Yet, we have small systems or processes – your mobile number scribbled on the little one’s arm when we did festivals as our kids were small, is one example. When it comes to business, we need systems and processes to keep track. Starting your business with a handful of staff, as a family, and a defined number of … More Did we miss one?? »