In my business attitude is everything. Whilst advertising is exciting and has many highs points, we also have many challenges: On any given day there are numerous situations where the team could become negative on a project. In my opinion, a positive culture is the biggest advantage an organisation can have. In her work with us, Annlone helped us recognise and understand how our mindset can become a hindrance in the workplace, and gave us the tools to flip it to a more positive and productive one. She was engaging and personal, but more importantly our team was immediately able to put her ideas into practice.